Everyone at AmyLondon.com (“we” or “us” or “our”) are very protective of our privacy. In turn, your privacy is very important to us. This Privacy Policy applies to how we collect, use, maintain and disclose information collected from users (each, a “User”) of the AmyLondon.com author blog and portfolio website (“Site”).

Please read carefully. By using the Site, you consent to this Privacy Policy as described in this statement.

What Information is Collected

Personal identification information

Personal identification information (PII) is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users register a comment, submit a message via the contact form, or subscribe to the newsletter. Users may be asked for, as appropriate, name and email address. Users may, however, visit the Site anonymously. We collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, IP address, referring websites, access times, and the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized.


When Users leave comments on the Site we collect the data shown in the comments form, and also the Users IP address and browser user agent string to help spam detection.  A browser’s user agent string (UA) helps identify which browser is being used, what version, and on which operating system. For example: Chrome, Version 80.0.3987.132 (Official Build) (64-bit), Windows desktop PC.

As part of this comment, an anonymized string created from the Users email address (also called a hash) may be provided to Gravatar (Globally Recognized Avatar) service to see if the Users are using it. After approval of the Users comment, this profile picture is visible to the public in the context of the comment. More details are available via the Automattic Privacy Policy.


This Site uses Google analytics to collect non-personal identification information and Google Privacy Policy and Terms of Service apply. Users may opt-out by visiting the Site anonymously either via AdBlockers, private browsing windows, or by activating the Google Analytics Opt-out Browser Add-on plugin.


This Site uses cookies. Information can be viewed separately on our Cookie Policy page.

Why We Collect Information

We may collect and Users personal information for the following purposes:

  • To respond to User inquiries, questions, and/or other requests more efficiently.
  • To send periodic emails or newsletters regarding news, events, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, unsubscribe instructions are included at the bottom of each email.
  • To improve or personalize User experience by understanding how Users navigate content and resources provided on the Site.
  • To enable User to participate in polls, message boards, sweepstakes, contests and similar promotions and to administer these activities.  Note: Some of these activities have additional rules, which could contain additional information about how we use and disclose your personal information, so we suggest that you read these rules carefully; in the event of a conflict between such rules and this Privacy Policy, such rules will govern.

How We Protect Information

We employ appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

All sensitive data/credit exchange between the Site and its Users happens over a Secure Socket Layer (SSL) communication channel and is encrypted and protected with digital signatures. Please keep in mind, however, no data transmission and security measures over the Internet or any wireless network can be guaranteed secure or impenetrable. As a result, while we strive to protect personal information, the User acknowledges that: (a) there are security and privacy limitation inherent to the Internet which are beyond our control; and (b) security, integrity and privacy of any and all information and data exchanged between the User and Site cannot be 100% guaranteed. In the event of a data breach or misuse, we will inform our Users within 30 days of our awareness.

Where We Send Information

This Site is scanned for potential malware and vulnerabilities by Sucuri’s SiteCheck. This Site is also part of a network of websites that protect against distributed brute force attacks. To enable this protection, the IP address of Users attempting to log into the Site is shared with a service provided by iThemes.com. This Site is hosted on a shared hosting service by SiteGround, and back-ups are stored and maintained by ManageWP.

We do not send personal information to these third-party companies; however, these services could find personal information posted publicly (such as in comments) during their scans, backup or storage. For more details, please see Sucuri’s Privacy Policy, iThemes Privacy Policy, SiteGround Privacy Policy, and ManageWP Privacy Policy.

How Long We Retain Information

We retain information only as long as necessary to maintain Site integrity and thereafter for a variety of legal or business purposes, such as those mandated by law.

How to Access, Update, or Delete Information

Users may request to receive an exported file of their personal information collected by the Site, including any data they provided to us. Users may also request their personal information be deleted. This does not include any data we are obliged to keep for administrative, legal, or security purposes or any data necessary for products, services, or general inquiries made by the User.

Sharing Information and Third-Party Links

We do not sell, trade, or rent Users personal identification information to third parties. We may use third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters, storage of Site backups, or processing credit card information.

We may share User information with these third parties for those limited purposes and they are prohibited from utilizing, sharing, or retaining Users personal identification information for any other purpose. We may share generic aggregated non-personal identification regarding Users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

We may include or offer third-party products, services, or links on the Site. These third-party sites have separate and independent privacy policies. Please be aware that we are not responsible or liable for the content and practices employed by websites linked to or from our Site. The inclusion of a link on our Site does not imply our endorsement of, or affiliation with, the linked website. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

Disclosure of Collected Information

It may become necessary or appropriate to disclose Users personal identification information in response to legal process, for example, in response to a court order or a subpoena; to enforce our terms and conditions; and to protect our rights, privacy, safety or property, or that of others.

Any information posted or disclosed by Users through comments, message boards, chat, profile pages and other services to which Users are able to post information and materials will become public information, and may be available to the general public, and may be redistributed through the Internet and other channels where they will reach an even broader audience.

Age Restrictions

We do not target or knowingly collect personal identification information from Users under the age of 16. If a User has provided us with such information, please contact us.

Changes to this Privacy Notice

We reserve the right to update or modify this Privacy Policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes. It is the User responsibility to review this Privacy Policy periodically and become aware of any modifications.

Contact Information

For any questions about this Privacy Policy, please use the Contact form on our website.


This document was last updated March 22, 2020